We've all been there: visiting a site on our phones and being met with awkward displays, long load times, and small fonts. What comes next? We shut the page and got back to what we were doing. Nowadays, having an e-commerce site that does not provide mobile optimization goes beyond irritating potential clients - it means that you are letting them go.
This article will dwell on the reasons and benefits of why you should optimize your e-commerce business with mobile and how it will benefit you in the long term. It doesn't matter if you are a small Shopify website designer or one of the expanding design companies, these steps will illustrate why changing to a mobile optimized website is not an option, but rather a necessity.
It is known that mobile phone usage has ballooned in the last ten years. Studies indicate that over fifty percent of internet traffic is from mobile phones. For e-commerce websites, this number is much higher. Think about it for a second. When was the last time you used your computer to buy something from the internet? Probably you have done so in a while but not as much as on the phone.
From now on, your e-commerce website needs to accommodate these changes in user behavior, which will be mobile. Otherwise, you risk being out of mobile-first strategies by competitors who are already implementing them. Pay attention to mobile customers, as they tend to have a short attention span. If your website is slow to load or difficult to navigate, premature exiting will occur much more quickly than the lost sale can be uttered.
In the first place, let's be clear--if your website does not use mobile devices, you lose business. Mobile users tend to be more prone to abandoning their shopping carts where, for example, the checkout screen is too complicated to manage from a small tablet or cell phone. Just imagine having to complete page after page of forms or zoom in just to click the right button. Extremely annoying?
It is correct to say that mobile solutions may use different interface designs and different graphic elements, but the main goal of mobile applications remains unchanged - everyone should be pleased with the customer experience. The fact that the mobile web is well-structured, clean, and easy to use only increases the chances of conversion. Very often, e-commerce companies that invest in the mobile version of their sites have lower rates of shopper abandonment and higher levels of customer retention. The bottom line is that sales from the organizations' websites which are well-optimized for mobile devices, are incredibly smooth as are the customers.
Mobile optimization is hardly just reducing the size of the desktop sight to fit a smaller screen. It is more about redesigning the user experience for mobile audiences. This is what you should be aiming for:
Not only is having a mobile-friendly website good for your clients, but it is also good for your search rankings. With the introduction of mobile-first indexing, web page rankings are now determined primarily by the mobile version of the site. E-commerce businesses that are not optimized for mobile might see a drop in ranking, making it increasingly difficult for potential clients to locate them.
SEO for mobile optimization is excellent for any e-commerce agency or e-commerce business that wants to market itself in a highly competitive market. You can enhance your ranks together with customer satisfaction through mobile-optimized content creation, optimal page speed as well as efficient user experience.
User experience (UX) is very important for e-commerce. A website that is hard to navigate on mobile is similar to having a retail outlet with broken windows and misleading decorative signage, people just walk past it without a second thought. But a website that has been specifically designed for mobile nurturing is like having a mobile outlet that is pleasing to the eyes and easy to use enticing clients to browse through it.
Let's consider, for instance, the mobile product pages. If the product images appear promptly, the product text is written with brevity in mind, and while adding items to the shopping cart is uncomplicated, the chances of keeping users' attention are high. They will not only engage in more browsing but also stay longer on the site and most importantly still purchase more.
However, a less optimized mobile experience can be detrimental to the brand. It gives the impression to customers that you are not synced with the current standards. And with many companies in the e-commerce space already going mobile, it is a battle that you would not want to lose.
When dealing with a Shopify website design company or when contemplating hiring one, mobile optimization should be in the picture. There are lots of features and themes on Shopify which are mobile responsive by default but that's not all there is to it. An experienced e-commerce agency can enhance your mobile experience by working on its optimization and modifications such as speed, UX, and checkout flow, which ultimately zaps through all the processes and is the most conversion optimized. This is the right place to work because it is not just an e-commerce site that is to be launched. It's an e-commerce site that will meet customers the way they are - on their phones.
E-commerce websites have a unique interface that is prone to risk due to the rapid changes in the technology landscape. At Evalogical, we know how to make the process simple. Our team has the experience and talent necessary to upgrade your website into an effective mobile-friendly website that will provide the user with a pleasant experience regardless of if they visit on their mobile phone, tablet, or desktop PC.
No matter if you're a new e-commerce business looking for strategies to grow or an agency that provides Shopify website design services and would like to re-evaluate your strategy towards mobile, we are well positioned to assist you. Contact Evalogical and let's discuss how to enhance the design of your e-commerce website to guarantee mobile success.
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