Leading Global Coatings Manufacturer Achieves Full Customer Visibility with Creatio
A global leader in protective paints and coatings implemented Creatio to unify its fragmented marketing, sales, and customer data into a single 360-degree view. The platform integrated marketing automation with CRM workflows, enabling teams to track every customer interaction from campaign touchpoint to purchase — improving cross-sell effectiveness and marketing ROI across global markets.
Unified Customer Data View
Improvement in Marketing ROI
Faster Campaign Execution
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