The UX Design: Overview, Myths and Reality and User Experience Processes Detailed
UX Design is a concept that has taken over the beauty and usability factor of every IT product or service that you use and witness today. If makeup is the finishing touch in your attire, so is the UX design in your Technology. Having said that, happy to see that you have stepped into our little world of insights, and IT project case studies at Evalogical. For the past decade, web development and the concept of web design services has undergone a lot of novelty.
UX is not a myth or a luxury today. It is also a part of the project development.
Some of the common questions we have had to answer for our global clients are:
- What is UX Design?
- What is the Relevance of a UX Design?
- Why does a website development need a UX design?
So, this blog will detail the explanation for the doubts. If you are a startup, an entrepreneur, and one who wishes to own a website, or an online shopping store, we have reasons why UX design should be part of your website development process. You can always consult our UX design expert at Evalogical and we will help design a flawless website from scratch. No shortcuts, just ingenuity on the board.
What is UX Design?
The answer is visible in the UX itself the Term "U" is User and the "X" stands for Experience. Giving a good experience to the user makes the user repay you the trust and the business. These are specific elements that are placed in the website design. They help to add a silent, meaningful, and very engaging connection with the end user.
This is how you build the connection between the user and the business. It is done in the right, which will strengthen user loyalty and boost sales. Or else, the opposite happens without fail.
What is the Relevance of a UX Design?
In short, have you ever thought about How important UX design is in the web development service? What is the contribution of a UI/UX design to a website? Let’s see.
The Experience of the User
If you do have a Good looking phone and you can't make a call with it, it is absolutely useless for that product. That’s what brings you to the advantages of UX. A product needs to be user friendly, in the simplest form without having anyone to guide you.
UX team could work as a team to make each and every product ensure a good user experience and a good business turnover. While having a great product is paramount, in today’s market it often is not enough to keep you ahead of the curve. This is why bringing the UX is a game-changing decision for product development.
"Stakeholders never fall in love with technologies, they always love with good experience: so if someone who delivers a good user experience that makes trust and business goals is a real UX designer."
The misconception about UX Design
Some people still have the wrong idea about UX in some places. The term UX/UI could be seen in a lot of job posts and some of the people applying for the same designation aren't fully aware of the real job of UX. Because some of our IT people are still making fresher talented people with wrong pieces of information.
Why does a website development need a UX design?
The UX isn't all about Visual Design, it is about Conducting conversations, Understanding business requirements, Adopting user research methods, Formulating research analysis, Personal development, Idea validation, Ideation, Concept finalization, Information architecture, Rough sketching, Wire-framing, Usability testing, Visual Designing, etc.
“UX is focused on the user’s journey to solve a problem; UI is focused on how a product’s surfaces look and function.”
— Ken Norton, Partner at Google Ventures, Ex-Product Manager at Google
The Phases of UX Design and User Experience Process
Phase 1: When the project kick-off:
- Ethnographic Research
- Customer feedback and Testing
- Focus Group Administration
- Non-directed Interview
- Contextual Interview
- Mental Modeling
- Mood Boards
- Card Sorting
- Competitive Analysis
- Contextual Inquiry
Phase 2: While the project is underway for UX Design:
- Heuristic analysis
- Expert evaluation
- Pluralistic walkthrough
- System mapping
- Experience mapping
- User testing/Usability testing
Phase 3: After the project has launched:
- User testing/Usability testing
- A/B testing
- Additional wire-framing as a result of test results and fine-tuning.
The best Prototyping tools available in the market are:
Nowadays UX designers are using prototype tools for different purposes like live feedback, to get the heat map, so that we would know the user interactions, usability testing, and presentation.
The prototypes on the UI stage are created more for the presentation of the application's general looks than for testing and improving its functional features. Sometimes we do the prototyping on the final stage of UI or VD (Visual Design)
Best prototyping tools
- Balsamiq Mockups
- Adobe XD
- Marvel App
To Sum Up
The User experience helps to discover your business goals and audience so that people could save and make money. Understanding the capabilities of human behavior and limitations could make a good UX designer always stay in success and the Designer should always focus to observe the market and technologies too. Stay with our versatile UI/UX designing team to build your next big project seamlessly.