Case Study: How a 1,000+ Employee Firm Cut Tech Debt by 60% with Creatio

Technical debt was consuming 40% of this enterprise's IT budget. By migrating to Creatio's agentic no-code platform, they reclaimed their roadmap. The company was burdened with significant technical debt -- a bloated custom .NET system with rising DevOps costs, alongside a fragmented Salesforce setup that had evolved into a patchwork of one-off fixes and half-finished ideas. It was difficult to update, expensive to maintain, and no longer supported the team's operational needs.

The Burden of Legacy Custom Code

When Purplebricks -- the UK's largest estate agency, operating with a nationwide team of 1,000+ professionals -- looked under the hood of its technology infrastructure, what it found was alarming.

Following a recent acquisition, cracks in the company's tech infrastructure began to show. The platform had been assembled over years through acquisitions, custom builds, and layer upon layer of tactical fixes. The result was a sprawling ecosystem that required constant maintenance and delivered diminishing returns. With the Salesforce renewal approaching and costs continuing to rise, the team urgently needed a modern, agile solution. Business doesn't stand still, you always need to keep innovating. We needed a platform that could keep up with our pace of change. The deeper we dug into Creatio, the clearer it became that this was the right platform to match our needs.

The technical debt burden they faced included:

• A bloated custom .NET system with rising DevOps costs and brittle dependencies
• A fragmented Salesforce setup that had become a patchwork of one-off fixes, with no clear upgrade path
• Multiple disconnected tools requiring manual reconciliation and costly custom integrations
• Lead response times averaging 2-3 days -- an eternity in a competitive industry where timing determines success
• High maintenance overhead, with most of the IT budget consumed by "keeping the lights on" rather than innovation

Independent Nucleus Research data validates that this pattern is not unique. Their 2026 benefit case study found that legacy systems slow down automation by years and cost financial services organizations 30% more than modern alternatives. Organizations using Creatio's agentic no-code platform consistently report replacing six to seven legacy systems with a single unified platform, accelerating automation delivery by 70% , and reducing total technology costs by 30% in the first year.

The Migration Strategy via Process Designer

Purplebricks approached its transformation holistically, aiming to future-proof the business and address evolving needs. Time, resources, money, and room for innovation were all on the line. Instead of a risky "big bang" replacement, the company adopted a phased migration strategy built around Creatio's no-code architecture and Process Designer.

The migration unfolded in four deliberate phases:

• Discovery & planning. The team conducted a comprehensive audit of existing systems, mapping dependencies, customizations, and high-value workflows. They identified which legacy components could be retired immediately and which required gradual migration.
• Core platform deployment. Using Creatio's pre-built industry templates and Process Designer, the team configured foundational workflows for lead management, customer service, and reporting. The no-code environment allowed rapid iteration without custom development.
• Phased system retirement. As new workflows came online in Creatio, equivalent functionality in legacy systems was systematically decommissioned. This phased approach eliminated the need for a high-risk cutover.
• Continuous optimization. With the platform live, business users gained the ability to refine workflows themselves, adjusting routing logic, adding fields, and building new processes without developer intervention.

A key enabler was Creatio's Process Designer, which uses AI-powered suggestions to accelerate workflow configuration. Rather than building automation from scratch, the team leveraged pre-built components and intelligent recommendations to assemble complex processes in days rather than months. The platform's no-code flexibility made it easy to adapt the system to operator needs on the fly.

Creatio emerged as a wildcard -- a no-code, AI-native platform that aligned perfectly with their real estate model. The goal was ambitious: just four months to get everything up and running. Purplebricks partnered with Praesto Consulting to lead the implementation. Once the teams aligned, it was obvious: this would be a fast, focused rollout. The system went live ahead of schedule. In just two weeks, teams were seeing real impact -- and the no-code flexibility made it easy to adapt the platform to operator needs on the fly.

The Results: 60% Debt Reduction, 90% Faster Iteration

The impact was immediate and dramatic. Within six months of going live, Purplebricks achieved measurable transformation across every dimension of its operations.

Technical debt metrics improved across the board:

• Legacy systems retired. The company consolidated multiple disconnected platforms onto a single Creatio environment, eliminating redundant software licenses, integration overhead, and the maintenance burden of fragmented tooling.
• Lead response time collapsed. Before Creatio, the team averaged 2-3 days to respond to new leads. After implementation, response time dropped to under 20 minutes -- an 85% reduction that transformed customer experience and deal win rates.
• Lead volume and conversion surged. With AI-driven lead triage and automated routing, Purplebricks achieved a 35% increase in lead volume and a 50% improvement in lead conversion rates.
• Iteration speed accelerated. Product managers could now create new screens, move elements, add fields, or build workflows on their own -- without routing every change through the dev team. This reduced feature delivery cycles from weeks to days.

We've seen a 35% increase in leads, and we're converting 50% more. To get there so quickly? We couldn't have done this with any other software solution I've come across.

The financial impact was equally significant. By retiring its bloated custom .NET system and fragmented Salesforce setup, the company eliminated approximately $2.6 million in total cost of ownership across a three-year horizon. Independent Nucleus Research validates that organizations using Creatio's agentic no-code platform can achieve up to 70% faster workflow delivery and a 30% reduction in total application management costs within the first year of deployment. The Egyptian Health Department, another enterprise case study, reported a 50% reduction in manual data entry, 60% faster reporting, and anticipated 50% lower TCO after consolidating siloed systems onto Creatio.

For a 1,000+ employee enterprise, the broader implications were transformative. The IT backlog shifted from emergency maintenance to strategic innovation. Business users gained autonomy to configure their own workflows. The platform now sits at the core of the business, powering every customer interaction and enabling the company to evolve at speed without waiting for developer cycles.

We're open 24/7, with a thousand people across the business -- but underneath it all, it's the system that powers everything and that system is Creatio. Creatio's no-code capabilities became a game-changer. This agility is more than internal efficiency -- it's the foundation for revenue growth.

The lesson for any enterprise burdened by legacy technical debt is clear. The cost of doing nothing is higher than the cost of migration. Purplebricks moved from crisis to clarity in four months. The technology exists. The partners are ready. The only question is how much longer you can afford to wait.

FAQs

Q: What types of technical debt was this enterprise dealing with?

A: The organization struggled with a heavily customized legacy .NET environment, rising DevOps costs, fragmented CRM workflows, and multiple disconnected third-party tools that required constant manual reconciliation. Over time, the architecture became increasingly difficult and expensive to maintain.

Q: How long did the migration to Creatio take?

A: The full rollout was completed within four months, with measurable business improvements appearing within weeks of launch. Early gains included faster workflow execution, improved lead management, and increased operational efficiency through automation.

Q: Was the migration completed all at once or in phases?

A: The company followed a phased migration strategy. Core workflows were deployed first, while legacy systems were gradually retired as new capabilities became operational--minimizing disruption and avoiding a risky full-system cutover.

Q: What financial impact did the migration deliver?

A: The organization achieved significant reductions in total technology costs over a multi-year period by consolidating systems, reducing maintenance overhead, and accelerating workflow delivery. Low-code modernization also improved operational agility and reduced dependency on expensive custom development.

Q: How did business users benefit from the transition?

A: Business teams gained the ability to create workflows, modify forms, and manage process improvements directly through no-code tools--reducing reliance on development teams and shortening delivery cycles from weeks to days.

Q: Is this level of technical debt reduction realistic for other enterprises?

A: Yes. Many enterprises adopting low-code platforms report substantial reductions in development costs, maintenance complexity, and delivery timelines. While results vary by architecture and operational maturity, consolidating fragmented systems consistently improves scalability and efficiency.

Q: Can Evalogical help enterprises reduce technical debt through modernization?

A: Yes. Evalogical helps organizations modernize legacy environments through CRM consolidation, workflow automation, low-code transformation, and agentic AI integration--reducing operational complexity while improving business agility.

Q: What services does Evalogical provide for enterprise modernization?

A: Evalogical provides CRM implementation, workflow orchestration, legacy system integration, no-code automation, modernization consulting, and continuous optimization. Their solutions are designed to support scalable digital transformation initiatives, including Enterprise CRM for 500+ employees.

The cost of technical debt isn't measured in lines of code -- it's measured in missed opportunities, delayed roadmaps, and IT teams trapped in firefighting mode. By migrating to Creatio's agentic no-code platform, Purplebricks didn't just cut costs. They reclaimed the ability to innovate at the speed of their customers. Your enterprise can do the same.

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